Monster Energy is an energy drink that was launched by Hansen Natural in the year 2002.1
It is marketed and distributed by Hansen Natural Corporation, a company of Corona, California. Though Monster Energy is not widely advertised in the media, received a lot of recognition for exercising their sponsorship in various sporting events.
Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo Jumex in Mexico. Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada. Contracts with existing distributors were acquired in these markets. In Germany Pepsi is the producer since 2010. It is distributed in Australia by the name of Schweppes Coca-Cola Amatil, which is an exclusive energy drink only in Australia and New Zealand. In some European countries, even without large scale, the drink can be found in some sports shops. Today has been identified as one of the most valuable energy drinks in the market.2